With over forty years experience in the electric guitar industry, and 17 plus years at his father’s BC Rich factory in Los Angeles, Joey Rico brings unmatched expertise to every phase of the electric guitar building process. His skillset spans instrument design, tone wood selection, hand‑crafted and machine‑assisted manufacturing, heel‑less neck‑thru construction, electronics, finishing, painting, and final assembly. Every American‑Made J Rico guitar is a musician’s masterpiece, —designed, built and handcrafted by Joey Rico in Gilbert, Arizona. Each J RIco guitar and bass reflects Joey’s deep technical mastery, precision craftsmanship, and commitment to creating custom guitars that are both works of art and high‑performance instruments.